San Francisco, CA, United States (AHN) – AppNation the preeminent conference and developer exposition focused on the booming application industry and marketplace of applications and connected device economies kicked off on Wednesday.
The second annual event that draws numerous industry leaders is rightfully taking place in what is the technology hub of the United States and admittedly the technology epicenter of the world, San Francisco.
Conference organizers aims include focusing on the business of social and mobile apps across all devices and platforms including PCs, smartphones, tablets, Internet-enabled televisions, portable games, peripherals and a range of other emerging connected devices.
“The app economy is filled with some of the most dynamic personalities in the tech industry,” said Drew Ianni, CEO and founder of M2 Events, APPNATION’s parent company.
Ianni kicked off the conference with a fast-moving visual montage that highlighted the theme of the conference.
“The dog days are over,” said Ianni, referring to the state of the economy and business climate that many experienced over the last three years.
Despite what’s being purported in the media and is deemed mantra by many in the business arena. This sector is booming and technology companies here in San Francisco have taken to billboards on the side of the highway stating they have jobs and are hiring.
Lots of exciting things are going on in the App scene.
With global app downloads rising to 26 billion in 2013 the debate of whether we are in a bubble or not has been hotly debated and scrutinized already here at the conference.
AppNation speakers are touted in their respective fields and have come to share their knowledge and discuss trends on the burgeoning industry to attendees.
While at the same time the conference whose other focus is the monetization of apps allows developers to showcase their own apps. Currently the U.S. mobile advertising revenue is slated to rise from $1.1 billion in 2011 to over $2.6 billion by 2014.
“We firmly believe that developers are the backbone of the mobile ecosystem, so they must be an integral part of the show,” said Ianni. “It’s important to give them an affordable way to reach an influential audience, which is why we subsidize their presence on the show floor.”
This is evident by simply glancing at the person next to you in the grocery store line playing Angry Birds or looking at any number of mobile devices.
Not only are the small-time developers making apps but so are the Fortune 500 companies and both are competing for space on the millions of connective device screens that have flooded the market in the last few years.
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